CHINA EEA 2020: Software Defined vehicle , Architecture Defined Software
At the current stage, the most critical competitive point of the new generation platform is its electrical and electronic architecture. This is because, with electric vehicles and autonomous driving technologies sweeping the entire industry, a large number of newly emerging ECU and signal transmission efficiency requirements have challenged the original distributed E/E architecture. First of all, the three-electric system has increased the complexity of the automotive E/E architecture, and the development of functions such as smart cockpits and autonomous driving has created demands for OTA updates, massive data processing, and signal transmission, which pose challenges to computing power and vehicle safety. The original architecture is becoming a shackle of technological development.
For autonomous vehicles, with the use of new modular platforms, autonomy will further internally differentiate, among which strong companies will continue to challenge joint ventures—compared to some of the old platforms of joint ventures, independent modular platforms bring architectural advantages Will directly achieve beyond the quality. On the other hand, some car companies that are still in the imitation stage will undoubtedly be eliminated. Whether in terms of product competitiveness or enterprise benefits, there are worlds of difference between them.
In such an era of competition, Chinese independent car companies need to understand their own strategies, and design the most suitable architecture based on their own market goals, such as using simpler topology to achieve the most new functions. If you want to better deal with the future, then understand the new features that need to be added in the next 5 years and make topological reservations."The 3rd Annual China Automotive E/E Architecture Technology Innovation Conference”CHINA EEA 2020 to be held on the 3rd, 4th Nov. in Shanghai. will help you to
• Occupy the core position of the future automotive supply chain • Improve software development capabilities • Improve management model and workflow • Master the future competitive landscape of the smart car industry • Understand the game rules of automotive product iteration • Grasp the future development trend of EE architecture
Part of Speaker Lineup:
Topic: "The Evolution of Traditional EE Architecture"
With the continuous development and progress of intelligent network technology, traditional functional cars are transforming into smart cars, and users have higher and higher demands for new functions such as growth and personalization. Meeting the ever-increasing needs of users has become a problem. Although the central + regional architecture, high-performance HPC, SOA and other technologies provide ideal solutions, the excessively high technical threshold and high investment have made traditional car companies wonder about the fashionable concept of "software-defined cars". This speech will introduce how to explore the evolution of EE architecture in response to the practical problems faced by traditional OEMs.
Speaker: Feng Jiang, senior electronic and electrical architecture engineer, Changan Automobile Company Intelligent Research Institute
With the advancement of autonomous、connected、electric and shared, the service-oriented architecture is increasingly implemented, and the complexity of automotive software continues to increase. Product launch cycles and software differentiated services have gradually become the core competitiveness of various manufacturers. Under the new situation, how to ensure the functional safety and information security of automotive software and improve the efficiency of software quality assurance? Under the SOA architecture, how to apply end-to-end testing and service virtualization guarantee to accelerate the software iteration cycle and stand out in the increasingly fierce market competition? Parasoft will provide a unique solution. This speech mainly introduces the development trend of automotive software and how to deal with the challenges of software quality and safety assurance.
Speaker: Yingcai Zhou, Technical Support Manager, Parasoft
Topic: "Next Generation E/E Architecture Safety System Development "
The core issue of intelligent connected vehicles (level L3 and above) is safety. Functional safety and information security are complementary and inseparable to build a security system for the electronic and electrical architecture of intelligent connected vehicles. Based on this security system, the intelligent network can be guaranteed. The safety and reliability of the intelligent functions of connected vehicles and the safety and reliability of connected control. This speech will explain the roadmap for the development of intelligent connected vehicle technology; the safety challenges faced by intelligent connected vehicles; the necessity of building a security system for intelligent connected vehicles and the construction of a new- eneration architecture security system
Speaker:Fengmin Tang , Director of Automotive Electronics Department, Fifth Development Division, China Automotive Technology Research Center, Automotive Engineering Research Institute.
Working Experiences: July 2007-January 2010: Chery Automobile Co., Ltd. Electronic and Electrical Department February 2010-present: China Automotive Technology Research Center Automotive Engineering Research Institute Department of Electronics. Since 2007, he has been engaged in the research and development of electrical and electronic architecture. He has rich experience in the development process of electrical and electronic architecture, vehicle bus, functional safety, electrical architecture, and the use of PREEvision software. He has experience in the development of electrical and electronic architecture for 15 models. Presided over the compilation of the electronic and electrical architecture part of the national major special project "Intelligent Connected Vehicle Electronic and Electrical Architecture Development" and "Intelligent Connected Vehicle Technology Roadmap 2.0".
Topic: "Bosch Electrical Electric and Architecture in evolution"
As the concepts of service-oriented architecture and software-defined vehicles are gradually implemented, each OEM and supplier have their own different understandings. This presentatio will illustrate to you that, In the face of this new and far-reaching change, how did Bosch's architecture epartment gradually move from a traditional electrical and electronic architecture to a service-oriented architecture to embrace software-defined vehicles. In addition, in the current revolution, how should we focus on the current architecture so that it can expand the service-oriented architecture design while taking into account the traditional architecture. The presentation will also introduce to you the development trend of software-defined vehicles, current solutions and future challenges.
Bio: After graduating from the University of Sheffield with a master's degree in software engineering, he joined Bosch and was responsible for the development of brake system software. After that, he participated in the design and construction of Bosch's latest architecture platform. He has a wealth of software knowledge background and understanding of service-oriented architecture, and is familiar with automobile development processes, brake software development and architecture design methods.
Speaker: Dongjie Song, Chief Engineer EEA Design, Commercial Vehicle R&D, Geely New Energy Commercial Vehicle
Bio: Mr. Song is currently working as Chief Engineer of Electric and Electrical Architecture Design at Commercial Vehicle Research Institute of Geely New Energy Commercial Vehicle Company. Before He has worked at Dongfeng Commercial Vehicle Technology Center for 14 years. Mr. Song started to research and work at EEA field.
Topic:Discussion on electrical appliance architecture based on user experience
Speaker: Dexuan Cai, Director of User Experience Center of Product Digitalization Center, Great Wall Motors
Topics: “ AUTOSAR Development in China” Introduce the latest development of the AUTOSAR organization, especially the application of AUTOSAR at partners in China. And the plan to strengthen the China AUTOSAR community activities.
Speaker:Jing Zhe, Engineering Director Systems Engineering & Technical Strategy; AUTOSAR China Representative, Bosch (China) Investment Ltd.
Topics: “ The car of the future – a "data center on wheels “ From distributed to domain and zonal architectures The CAR.OS and functional platform stacks OEM, Tech and supplier strategies Implications for the industry
Speaker:Dr. Wolfgang Bernhart, Senior Partner, Roland Berger GmbH
Bio: Dr. Bernhart is a Senior Partner at Roland Berger GmbH,based in Stuttgart Germany
He leads the Global "Advanced Technology Center" (ATC) within Roland Berger'sIndustrial Platform. The ATC supports Automotive , Industrial and High Techcompanies in defining new business models, developing and executingrespective strategies, transforming the organization and processes and establishing winning partnerships, with a profound and in-depth knowledgeon technology development in sensing, computing, and actuators as well as energy storage technologies (Lithium ion, fuel cell). A special focus within Automotive lies on future Electronics architectures, software platforms and applications around ADAS/Automated Driving, IVI, connectivity and respective cloud platforms. Dr. Bernhart has worked with leading global and Asian OEMs, suppliers, semiconductor and tech companies on transformational topics towards the "software-enabled car"
• Discuss the dispute between the Tesla model and the traditional OEM model. Discuss the transformation of the business model. • The Build of Next Generation E/E Architecture Safety and Security System • The Changing Industrial Chain Demand of New EE Architecture • Explore the unified software platform and its standards, how to re-Thinking about software development • How to Subvert and Refactor the Entire Automotive Development Process under software-defined Vehicle • The Requirements of the Internet of Vehicles on the e/e Architecture under 5G Technology • Discussion on Technical and Strategic Issues of Decoupling Software and Hardware • The Latest Automotive Ethernet Technology and its Automotive Industrial Trends .......